Want to steal my best growth secrets?
Discover the biggest growth lessons I learned scaling a premium newsletter business from a few hundred thousand to $10M in 3 years including:
The #1 success factor in this business (that's more important than getting more subscribers)
How to calculate (and increase) the lifetime value of your subscribers and why this is the quickest way to increase your profits
Proven ways to get more eyeballs on your content (and how to avoid spending $600K on a campaign that didn't return what I spent)
Attention: Online publishers, newsletter creators, and other content subscription businesses
From the desk of Daniel Steinhart, CPA
Back in 2017, I was working as a CPA for one of the largest accounting firms in the world.
I liked some aspects of the job, but hated many others.
Working 90+ hour weeks for not much money, $80K in student loans hanging over my head, and a feeling that I was just a small cog in a huge corporate machine.
I needed to get out.
I didn't know what I wanted to do, but what I did know is that:
✅ I wanted to control my own destiny.
✅ I wanted my effort to determine how much money I would make in time.
✅ I wanted to be financially independent.
At the time I loved reading investment newsletters, and so I reached out to one and volunteered to write investment recommendations for free.
And so my journey into the world of premium newsletters and content subscription businesses began...
Fast forward a few years to 2021. I'd branched out on my own and had a premium newsletter business, with a team of 5 people, generating over $10M in revenue that year alone.
Better yet, I achieved my purpose...
In short, I’m one of the lucky few Americans who doesn’t have to choose between financial success and seeing my family. It’s all thanks to having a successful newsletter business.
Now, I'm not going to tell you this was easy, or that there's a secret 5-step process for doing this in the next 12 months...
There isn't.
Getting to that point took a huge amount of hard work, long hours, and sacrifice.
And it's probably no surprise that I made a ton of mistakes along the way, including:
❌ Spending over $600K on a campaign that I was sure would be a winner, that generated less than 30% ROI
❌ Chronically undercharging for my first premium products and leaving tends of thousands in revenue on the table
But what I am here to share with you are some lessons I learned along the way.
Lessons like how to focus and prioritise on the one thing that will have the biggest impact on the success (or failure) of your business - that's nothing to do with winning new subscribers.
Or lessons on the fastest way to increase your profits and take more money out of your business (hint - it involves your existing subscribers).
These are things I had to learn the hard way, that I'm hoping once you've read this guide, you can avoid.
Wishing you success in your business.
Daniel Steinhart, CPA